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Visual Argument Analysis Essay

A Visual Essay

❶Often your claim question can be your title, or you may want a single word or short phrase title that tells your subject and use your question in the opening. How can we solve the problem of child labor?

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Power of visual arguments

The visual analysis paper can be concluded by summarizing the main points and giving your final opinion on the piece. The thesis statement explains what the visual means to you. This involves explaining aspects such as:. When writing a visual analysis of an artwork, you will need to describe elements such as the lines, shapes, colors and forms in the piece.

Next, you will want to evaluate how they are put together, ensuring a comment on the symmetry, balance, proportion, scale and rhythm of the piece. Following this you will need to describe the subject, theme, content, background and ideas ascertained from the piece. Other points that you will need to review and comment on are the focal points, geometric shapes, symmetry and depths of the piece.

Analyzing a photograph is similar to analyzing many types of visual images. You will need to look at and comment on the age, dimensions, lighting, color, lines and texture of the picture.

In addition, you should make note of any emotions the photograph evokes and any opinions you have on what is in the picture. Cartoonists are expressive persons who use visuals to send their messages. When evaluating a political cartoon, you need to assess the following points:. When you have assessed these points, you will need to determine what the issue is and the opinion of the cartoonist. You can then determine whether or not it was a persuasive cartoon and express your thoughts and opinions on it.

The use of layout is extremely important in emphasizing the key ideas of visual arguments Ramage The choice to put the Cheerios logo above the image of a spoonful of pills is a conscious layout choice. Based on this placement I can only assume that the creator of this piece wanted warm associations that tend to come with the Cheerios brand to hit the viewer first, and only then, once these associations were in place, did he want the viewer to consider the spoonful of pills.

This sequence of thought creates a souring of a positive emotion that results in a nervous or unsafe feeling that makes the viewer question any assumptions they may have about health and medications. Anthony Blair points out that:. The color chosen for the piece under discussion is a stark white-on-white.

It is difficult to think of stark white as a functional color, but it does actually create a relationship as opposed to being merely decorative. Whiteness can indicate an emptiness, a nothingness, a numbness, a cleanness, a freshness, and a blankness.

When the Cheerios logo is added, associates of children and family enter into it. The whiteness of the background, juxtaposed against the whiteness of the medication creates an implied relationship—the background being the nothingness or numbness of everything that comes from being involved in the sterile medication in the forefront of the image. The colors used are realistic, but because the Cheerios brand is used—and the colors of that brand are very well known—a definitive lack of color is very strongly felt and this creates an interesting effect which can be viewed as surreal or cartoonish because of the hyperbole that comes with this stark lack of color.

Click here to read about advertising and gender stereotypes. Birdsell and Leo Groarke explain that just as the written argument has a context in which it is presented, so does the visual argument 5. In fact, visual arguments may tend to have stronger contexts than their written-word counterparts due to the associations that can be set up instantly and nearly subconsciously, just through use of well-known imagery or symbolism.

In the piece under discussion Cheerios , a strong visual aesthetic is definitely present. The stark white is soothing and disturbing at the same time, which adds a third layer of aesthetics that comes of as being quite sinister. The camera is definitely inside the scene of this close-up image of a spoonful of meds under the Cheerios logo—and this works very well in this argument.

It illustrates a strong point: This is conveyed very effectively through the idea that we eat medication as if it were a bowl of breakfast cereal. The clear juxtaposition between these images against the text highlights the problem of over-medicating and creates a strong emotional response.

What it lacks in story, it makes up for in message. As can be seen from the close reading done on the example image for this analysis, there is no question regarding the effectiveness of this Visual Argument as a form of media based marketing.

And it can be extrapolated that when any visual argument is created correctly, with thoughtful inclusion of the preceding design aspects, the created argument will be just as effective as this one is. But whether or not a visual argument succeeds or fails has a lot to do with the same reason why a verbal or written argument may succeed or fail. The audience, time-period, and environment of the argument creates an intellectual context from which to work.

This process will encourage the reader to look at the issue from different viewpoints that they had not previously given any thought to. And once exposed to analyses that have a basis in claims made by credible outside sources, the audience will have the opportunity to revise their original view point on the issue in response to the recently provided information.

In addition to including information that is supported by outside sources, the format of the web page was also oriented in a way that would allow for the audience to easily comprehend important aspects of both the visual and textual arguments.

This web page appeals to logos by presenting its content in an orderly manner that will allow the audience to quickly absorb and analyze the information presented. The font of the text that was placed adjacent to the image has been set to a small size that will not detract from the attention being devoted to the analysis of the visual argument shown.

This was done so that the audience would be able to easily understand the issues that are being portrayed by the visual portion of the page. As in the visual text portion, the written description of the picture is also organized into topic relevant segments which contain information that concerns a single point of the argument.

These uses of the design principles, contrast and proximity, were implemented to both show the reader what topics being discussed are related to one another, and to allow them to be able to easily comprehend all information presented.

Emotions that are invoked by the visual text were also accounted for when designing the web page. The main source of the appeal to pathos in the visual text is the facial expressions of the characters in image. The mother is happy that her son has become so muscular and is praising him for his rapid change in physique while her son sits frowning at the table. This could signify that the boy is consuming the supplements in order to be competitive in sports and thereby gain the praise of his parents at a cost to his own health.

After viewing the image and coming to this conclusion, the reader could be further swayed towards the line of thought intended by the author of the page after having read the statistic located adjacent to the picture. Though these sources do not have a direct influence on the emotions of the audience, when combined they have the ability to make it more likely for the reader to adopt the viewpoint intended by the author. Pathos is the strongest of the modes of persuasion in this context.

While both logos and ethos play an important role in influencing the reader to feel a certain way about the issue, pathos is the most pivotal to the success of the web page. When targeting an audience of adolescents as this article does, the most effective method of making an impact on where an individual stands concerning an issue is to allow the audience to imagine themselves in the place of the boy in the picture. When this occurs, the reader is granted insight into the emotions that would be felt in a real life scenario such as this, and is given the opportunity to develop a new and more informed stance on the issue.

In order to further the emotional effect that the content of this web page has on its audience, the mood of the site was made to be somber in nature. This was achieved through keeping the background of the page unadorned and without bright colors. The purpose of leaving the audience with an overall impression such as this is to further the point that the visual and linguistic argument were making, that steroid use will rarely have anything but harmful effects.

Overall, the process of forming the web page in which to present the argument for this issue went relatively smoothly with a few minor problems. The most challenging aspect of creating the visual argument of this page was finding a picture on a topic that held meaning to me, but also formed a strong argument and was easy to comprehend at a glance.

This was in part due to the fact that many images that are related to this topic do not make a strong or clear enough argument to be the basis of an essay. One of the revisions that was made while writing the second draft of this paper was to expand on the aspects of ethos, pathos, and logos that are displayed by the web site, which greatly improved the effect of the essay overall. During this process, the ways that the format and content of the web page applied to the design principles were also addressed.

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Looking for Visual Argument Essay Examples: Tips & Tricks. A visual paper uses photos, pictures, and drawings to make a statement. That statement is usually a comment or society and an action.

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By viewing other students’ visual and linguistic claims, it allowed me to formulate new ideas about my own argument that I was later able to incorporate into the essay. Similarly, reading what my classmates thought of my webpage allowed me to see flaws in the presentation of the content of the page, and I was then able to fix the problems.

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Nov 10,  · How to Make a Visual Essay. Updated on April 16, Virginia Kearney. more. He used his own emotions to help him craft a moving visual argument and included the story of his friends as part of his essay. What to Include. Like an argument paper, visual essays can use written words and quotes, but they also can Reviews: 8. Visual Argument Essay #1. Visual Essay: Center for Disease Control: Cigarette Smoking Isn't Cool. Cigarette smoking definitely is not an alluring thing to do for someone who is wanting to look and feel beautiful, gorgeous or sexy. It is the leading cause of lung cancer in the United States, and is responsible for .

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Interested in reading about the role of images in marketing? This marketing essay on visual arguments analyzes an ad from Cheerios, the cereal maker and one from M&M's.5/5(3). The argument of the piece is that the NRA is a major part of the gun violence problem in the United States. Zyglis may have pleased his audience with similar views on the topic, but he may not be changing anybody’s mind if they do .