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Advantages & Disadvantages of Marketing & Sales Intermediaries

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❶Retail sales are made directly to the consumer, often through roadside stands.

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Advantages & Disadvantages of Marketing & Sales Intermediaries by Sam Ashe-Edmunds Marketing and sales intermediaries offer multiple benefits, but at different costs.

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Jun 25,  · Advantages of Using an Intermediary The advantages of using intermediaries stem from the core economics of supply-chain management: market coverage, customer contacts, lower costs, systematic cash flow, etc.3/5(9).

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The Advantages & Disadvantages of Intermediary Distribution by David Stewart - Updated September 26, Choosing the right distribution channel for your products is vital to the success of your business. Advantages & Disadvantages of Marketing & Sales Intermediaries by Brian Hill - Updated September 26, Companies often choose to utilize intermediaries -- outside sales reps or distributors -- rather than employing in-house staff to perform the marketing and sales function.

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Marketing Intermediaries Importance for Business: When a business manufactures a certain product then it can transfer the bulk of its product units to a large number of customers through marketing intermediaries. Intermediaries take on many guises in business. A business broker is the intermediary between the buyer and seller of a business. A sales representative is the intermediary between the company and the customer. A distributor is the intermediary between the manufacturer and retailer. While using an intermediary does.